For the past three decades, Gustav has been in the sport and leisure and related corporate industry. He believes in maintaining high moral and ethical standards in the workplace.
He then suffered a stroke shortly after retiring, and now applies those challenges brought about by the stroke to inspire management and employees to be better. By maintaining high moral and ethical standards, it will improve work performance, and teamwork, and create a better work environment. He firmly believes any entity can be changed if all levels of management are held to the highest moral and ethical standards.